Ace Nigerian music executive, Don Jazzy, has opened up to upcoming artistes about his six requirements before signing them to Mavins records.
Don Jazzy, in a recent interview, revealed some of the factors he takes into account when hiring an artist for Mavin Records.
Don Jazzy, who is renowned for his ability to identify undiscovered potential talents, discussed his six criteria for signing musician from a creative standpoint.
The music executive admitted that while he formerly didn’t think social media knowledge was a crucial quality, it has since evolved into one of the first qualities he looks for in performers.
Also, Don Baba J as he is fondly called, highlighted age, mannerisms, character, diligence, skill, and due diligence as additional essential factors he looks out for.
He claims that since they are more involved in the culture and are more inclined to support and promote an artist on social media, young people are the ones that drive the market.
In his view, a successful artist, is one who has an influence on their immediate or extended family, to continue his description.
According to the former vice president of Mo’Hits Records, as long as an artist’s life is better than it was yesterday and they are able to positively influence their own direct or extended family, that is fantastic.
In his words;
“Once upon a time I wouldn’t think of signing an artist that is social media savvy but now I kind of want to put it at the beginning of my list.
Talent, due diligence, mannerism, character, age at the moment is kind of important as well. The people that move the market are the young ones because the older guys are busy making money for the family and are worried about their family. They don’t care about helping you to go and stream or watching your social media to know when you post but the young guys are still much into the whole culture.”
In other news, a Muslim cleric has gone viral after being captured on tape giving expenditure advise to Yahoo boys.
In the video circulating online, the Alfa was seen addressing a group of people when he decided to educate yahoo boys on the best way to spend the money they get from clients.
His action sparked mixed reactions on social media and got people talking about how society has degenerated to a point that religious leaders are indulging crime and giving bad advice.
Below are some reactions:
only1biggest; Na dem dey abuse davido oo
ade__moore025; Check dat alfa very well nah Vendorolu__cash_; Muslim yahoo yahoo, imagine
dj_jular_p_; But if dem use mosque for music video wahala go happen
Leave a Reply